Verily is a return to cottage industry fashion, hand crafted garments made with attention to detail and an understanding of what woman love to wear:
Clothing that makes women feel good about their bodies, that fits well in all the right places yet is forgiving and extremely comfortable.
Classic styles that borrow from past fashions yet are current and sophisticated.
Clothing that is designed and made in Australia using fabrics milled in Australia where possible.
Leonie MacLeod is the designer behind Verily. With a background in fashion and design she launched Verily in 2009.
“Looking for a new creative challenge I launched ‘Verily’. The name came from the expression ‘very Leonie’ which I often hear when I design something new. I also like the word because it means truly, honestly, really. These are qualities I want to bring into my business, to create quality clothing that real women love, and that are made with integrity. I dislike the idea of throw-away fashion, so I aim to create timeless pieces that women can make their own. If I can make a dress that a women can put on, stand back and say ‘I feel really great in this”, then I have succeeded